Online Pick of the Week...
I'm a big trend watcher...I've taught the trend watching class for CKU for years, and have dedicated years to reading up on generational studies and following pop culture & design trends. I spend a lot of time finding great places online where I can "increase my visual literacy". I've shared sites with a few of you - and invariably when I do this people get really excited...so I thought, "why not do a site a week on the blog?" So that's the new goal. Once a week {random day} I will feature one of my favorite places to go online.
I read The Long Tail this summer which explained how with the internet our tastes are becoming much more specialized. It's a major shopping trend we can measure - not just in our life times, 
but in the last couple of years. Think about it. When we were young, we would go to the big box/department store and what they had was what we were exposed to - maybe some catalog & some boutique shopping, but basically a pretty narrow selection to choose from. With the internet, we now have infinite shelf space to browse through. What percentage of Raphsody's million titles do you think they actually sell a year? Conventional business models would estimate 20%, I went "crazy" and guessed 40%. They sell 98% of their titles every year. Most of their money comes from "the long tail" - a few purchases per title but with a million titles. It's a really interesting read. As I browse through etsy and this current boom of independent retailers online, I'm usually overwhelmed how specific my tastes have become. I blogged about my music the other day and, in rereading that post I'm still surprised how definable my tastes are. It's a really exciting time in selling and marketing because all of the rules are changing so rapidly.
but in the last couple of years. Think about it. When we were young, we would go to the big box/department store and what they had was what we were exposed to - maybe some catalog & some boutique shopping, but basically a pretty narrow selection to choose from. With the internet, we now have infinite shelf space to browse through. What percentage of Raphsody's million titles do you think they actually sell a year? Conventional business models would estimate 20%, I went "crazy" and guessed 40%. They sell 98% of their titles every year. Most of their money comes from "the long tail" - a few purchases per title but with a million titles. It's a really interesting read. As I browse through etsy and this current boom of independent retailers online, I'm usually overwhelmed how specific my tastes have become. I blogged about my music the other day and, in rereading that post I'm still surprised how definable my tastes are. It's a really exciting time in selling and marketing because all of the rules are changing so rapidly.Wow, I'm a nerd sometimes...I'm just on fire about this kind of stuff.
Now for the website of the week: The Curiosity Shoppe
This is a fun 
site run by a couple that are "obsessed with beautiful things" - great premise for a shop. There's neat stuff on here. I think I might need the ice jewels - the ice cube tray that makes faceted jewel shapes (only $6). What I'd really like (that I'd probably never spend the money on) is the Owl paperweight - it's exactly like one my mom had.
site run by a couple that are "obsessed with beautiful things" - great premise for a shop. There's neat stuff on here. I think I might need the ice jewels - the ice cube tray that makes faceted jewel shapes (only $6). What I'd really like (that I'd probably never spend the money on) is the Owl paperweight - it's exactly like one my mom had.And they have a craft room section to their site with wacky crafting items. Personal favorites: the paint by numbers set and the matchstick garden.
posted by Emily Adams at 2:30 PM
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